Hi, I'm Louise, Innovation and Activity Manager for all our UK brands and Actimel in particular.
My role involved managing the transition from our previous bottle to our NEW 95% plant-based bottle. I have been the main UK contact for our factory in Belgium and regularly liaised with them to ensure the process ran smoothly and efficiently.
Preparation for the bottle change started more than a year ago and required substantial planning and organisation. Many trials were completed at factory level, including resistance and quality validation tests to ensure the sturdiness, colour and texture of the bottle remained the same. Numerous checks were also carried out to ensure the delicious taste of Actimel was preserved. Once the NEW 95% plant-based bottle was validated and mass-produced, the bottles were labelled, filled with Actimel and packed to be dispatched to the retailers.
The move to the NEW 95% plant-based bottle will be communicated on pack and will hit supermarket shelves in October for 6 weeks. Make sure you look out for it!